Consulting services

Although I offer low-cost ways to empower marketing and sales teams in the form of on-demand courses and marketing content templates, I also offer the following services to help you get the most out of your content. 

Nurturing prospects is all about delivering the right messages, to the right audiences, at the right times. I'll critically look at your campaign requirements, do an audit of your existing assets, identify the assets you can use or repurpose, then recommend new assets. You'll end up with a content journey that's guaranteed to meet your demand-generation goals. 

Unless you differentiate your products with concrete data and other proof points, they won't stand out among the competition. I'll work with your product marketing team to cull the most compelling facts about your products, then help to craft messaging that will convert prospects into customers.  

A customer story is the most popular piece of collateral among prospects who want to know how other organizations have benefited from your products or services. I'll interview your customers to get all the information about the challenges they faced, how your solution addressed these challenges and the concrete results they've experienced. I can produce these stories in written form (formal case study, e-book or blogpost), or repurpose the information for videos or podcasts. 

Your prospects and customers come to your website looking for reasons to believe you can help them with their challenges. I'll do a thorough review of the content on your website and social media sites, then tell you how you can make it more engaging to quickly drive decisions. Plus, I'll develop or improve e-newsletters to those who have opted in.

Building a website to market your small business and sell your products online can be a daunting endeavor. I'll do everything for you from soup to nuts: secure a domain name, assess your  needs based on your goals, architect the site structure, write the content, design the site, enable e-commerce, set up automated marketing tools and publish the content. I'll also continually update the content for you and manage the marketing tactics. 

Determining the big idea for a campaign is just as important as the campaign itself. If it doesn't connect to your audience in the awareness stage of the buyer's journey, then it's unlikely you'll have many prospects to nurture through the consideration and decision stages. I'll gather information about your the personas you're targeting and your market, then propose at least three concepts for you to evaluate. 

Your thought leaders and product marketing managers have better things to do than write white papers, e-books, case studies, datasheets and promotional emails.  I'll review relevant documents and interview your subject matter experts to deliver content for your marketing materials that's on target and on time.  

Internal communications can be a tough profession. Some companies don't see the value of employing communication practitioners and if you are hired in this capacity, you have to constantly prove your worth. I'll show you the right way to set up and manage an  internal communications program that can actually contribute to the bottom line. You'll discover why it's essential to adopt a sales and marketing mentality in your interactions with key people in the organization and in the communication effort itself. 

In these times of lean staff, your teams are expected to take on more of the marketing content and communications duties. Although I offer on-demand courses and templates to assist with these activities, I can also conduct group classes on writing for B2B marketing projects as well as establishing and building an internal communications program.