"Ed led marcom writers and editors with humor, understanding and wisdom. He created many successful marketing campaigns at a company that thrived on content marketing before it was a broadly known and understood concept. We called it 'soft sell' back then to describe how we educated prospects rather than sold to them. Ed was a master at it."
-Terri Avnaim, Chief Marketing and Customer Officer at Sauce Labs
"Ed is a content machine! He can produce amazing amounts of quality content. He's able to concisely and elegantly develop and articulate messaging across a spectrum of technologies and value propositions. Ed also brings a great energy and spirit to an organization inculcating both a sense of fun and can-do [enthusiasm] that is palpable."
-Ken Montgomery, Vice President of Global Brand at Persistent Systems
"Ed is a brilliant writer and an amazing leader who [sets] high standards, then arms his team with the tools, training and confidence to [achieve] their goals. Because of his leadership, I became a content marketing expert and a stronger writer. He would be a huge asset to an organization looking to strengthen their marketing team."
-Tiffany Wilson, Director of Global Communications for Walmart
"Ed inspires confidence because he is a knowledgeable and skilled marketing professional who knows content strategy inside and out. I would not hesitate to recommend him to anyone who is looking for a key marketing strategist."
-Julie Getzlaff, Director of Product and Solution Marketing at Guidewire Software
"Ed is a creative thinker and strong writer/editor -- a guy who can scan a page and, in an instant, determine a better, more concise/interesting way to deliver the message. Ed has mastered both creative and critical thinking."
-Ken Wetzel, Creative Lead at Accurate Background
"Ed has incredible communication skills, he is strategic and most of all he inspires and engages different audiences through his storytelling. He plans, develops, and manages all stages of content production. I [also] witnessed his implementing best practices, tools, and processes as well as his decisions based on metrics and well-reasoned analysis."
-Angela Barragan, Senior Global Partner Campaign Manager, Commvault
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