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Experience

Mazda Motor of America, Inc. (automotive marketing)

Irvine, Calif.-July 1990 to January 1995

 

Service Publications Specialist.

Duties: Produced technical newsletter for Mazda technicians; oversaw print production of all service/parts publications; edited brochures and manuals for readability; created educational brochures and booklets for Mazda customers.

Achievements: Designed highly acclaimed monthly newsletter, MazdaTips; developed series of value-added educational publication tools for Mazda's 3,000-plus technicians.

 

Public Relations Specialist.

Duties: Managed production (editorial and print) of full-color company magazine; supervised magazine budget of $200,000; oversaw activities of up to 10 vendor representatives; created day-to-day and long-term editorial plans; managed production and dissemination of daily video news broadcast and news flyer to employees; wrote executive communications as needed; performed sports marketing tasks as assigned.

Achievements: Changed format and design of magazine to suit new company goals and image; developed production plan that increased publication frequency yet saved the company over $80,000; conceived and orchestrated daily news flyer program that reached employees at 30 company sites.

Samples...