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Experience

Books On Tape, Inc. (audio publishing)

Costa Mesa, Calif.-January 1995 to May 1997

Director of Publications.

Duties: Orchestrated the editorial, graphic and print production of: regular (every 20 days) tabloid newsletter announcing new product to rental customers; monthly tabloid newsletter for library customers; quarterly brochure for prospects; yearly 300-page catalog; miscellaneous marketing publications. Managed budget of $750,000. Participated in direct marketing activities.

Achievements: Updated design and production process of newsletters; reduced printing and artwork costs and expedited production of newsletters; converted to automated/barcoding mailing process to cut costs and speed mailing; re-designed catalog and trimmed its size and weight, despite addition of several pages; promoted backlist titles to generate an additional $450,000 in revenue.

Samples...