Static Cling on Your Web Site?

It's a nasty condition. And chances are, you know something about it. Because many companies set up their Web sites as static: one-size-fits-all pages that change rarely -- and only through the efforts of a programmer.

But times have changed. Site visitors want to serve themselves and expect frequently updated, personalized information. The competition is constantly raising the bar on best-of-breed site functionality. So to keep pace, companies try to harness fresh content from across their organizations, create volumes of static pages, and glue these pages together with custom scripting from staff developers or vendors.

But these sites rapidly grow - and careen out of control: changes are costly, developers are overtaxed, the site directory is a disjointed mess, scaling is impossible. The result is a muck of complex code that's extremely difficult to manage. We call this "Static Cling".

Fortunately, Static Cling can be eliminated - and even prevented. A new workbook by Web visionary Jerry Schuman, chief technology officer for VERSIFI Inc., can help you learn how. The workbook, Transitioning Your Web Site from Static to Dynamic, contains a series of revealing self-evaluations that examine:
•Site processes and functionality to determine how dynamic your site is;
•How great your need is for a dynamic site;
•The role of content and how to map its flow throughout departments in your organization;
•Technology your organization uses and what you'll need to transition to a dynamic site;
•Best practices for the transitioning.

Whether you're a manager in the infant stages of planning your organization's online business, an experienced Web professional looking to streamline Web processes, or a site contributor responsible for content changes, this workbook is an ideal tool for you. To find out how you can deliver a truly dynamic site for your organization, please complete this brief form, then download your copy of the workbook.